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The Story

2020 was a long, hard year. Sometime in the middle of it, we decided we could all use something to look forward to in 2021. There were a few criteria: it had to be special, and it had to give us a chance to say “Thanks” to the Riders who make it possible for us to make a living out of our passion for changing lives through cycling. So, we called our friend Cadel Evans, and we called our friends at BMC, and we said “Let’s have a party.” They thought it sounded great, and with that Conte's Ride With a Legend was born.  

The Details 

Cadel Evans is among the most prolific riders of his generation, having won World Championships on the road and mountain bike, having stood on the podium in every Grand Tour, and, of course, having won the 2011 Tour de France. Now, he’ll add being your riding buddy to his palmarès, too!

When you buy a qualifying BMC model from any Conte’s Bike Shop between May 24 and August 22 you’ll be entered to win a chance for an exclusive dinner and ride with Road and MTB World Champion, multi-time Olympian, and 2011 Tour de France Winner Cadel Evans.  

30 contest winners will join Cadel and Conte's Bike Shop in either Washington DC or Williamsburg, VA for an all expense paid dinner and Q/A session. The next morning, you’ll enjoy a fully supported, social ride. Before, during, and after the ride you'll have a chance to connect one on one with Cadel. Enjoy a meal, get a picture, pick his brain on training and racing, and Ride With a Legend. 

Event dates for Northern Virginia / DC are September 3 and 4, 2021. Event dates for Williamsburg, VA are September 4 and 5, 2021.

Want in? Find your next bike here

The Fine Print 

  • BMC models included in this promotion are TeammachineTeammachine ALR, and Teammachine SLR01; Roadmachine and Roadmachine 01; Timemachine Road 01; Unrestricted and Unrestricted 01; AMP E-Bikes; 
  • Riders who purchased a participating BMC model from January 1, 2021 through August 22, 2021 be automatically entered to win. 
  • Contest is open to riders in any of the markets Conte’s Bike Shop serves including Washington DC, Virginia, Charlotte NC, Florida, and Atlanta GA. Contest is not applicable to bikes purchased online through Cost of airfare and hotel accommodations for Riders based in FL Charlotte, or Atlanta will be provided by Conte’s Bike Shop.