Conte’s Concierge


The Dogma F12 is perhaps the most advanced road bike available. It is at once an aesthetic masterpiece and a master of all roads, seamlessly combining lightweight aerodynamic performance with all-day ride comfort. Available in 13 sizes (from 42.5 to 62), each with its own unique geometry and carbon lay-up, the Dogma is very truly a bike for every body. 

If you need to ask why such attention to every detail – aesthetic, performance, ride quality, fit – is necessary, you probably haven’t ridden a Dogma. Dogma riders demand more. They want performance but prefer it not come with the compromises so often associated with race bikes. They require comfort but refuse to accept that it must come with gimmicks, gadgets, or lack-luster performance. Dogma riders demand more.

A Full Service Experience

Conte’s Concierge has been designed to cater to riders who demand more. It includes:

Retül Fit

A full Conte’s Precision Fit using Retül 3D motion capture and Gebiomized Pressure Mapping to confirm sizing and satisfy fit needs.

Spec Consultation

After the fit, we will take time to discuss your options, exploring everything from frame colors to component specifications.

48 Hour Demo

Next, because riding is believing you’ll have the opportunity to take one of our Dogma Demo units home for a complimentary 48-hour demo.

Home Delivery

Have your new Dogma delivered right to your home. Our mechanics will assemble your bike and bring it right to your doorstep.

Home Fit

Before we leave, we confirm everything is ready to ride at delivery so you can ride it right away.

Conte's Jersey

At the time of purchase, you’ll receive a complimentary custom Conte’s cycling jersey by Giordana.

Let's get started.

The New Pinarello Dogma F12

Frameset Available Now

Dogma F12 Rim Brake

Available Now

Dogma F12 Disc Brake

See what makes the Dogma F12 stand above the rest.